Mission
Your company becomes a household name to 6,000+ prospective buyers within 6 months.
Methods
- Outbound content distribution
- High quality weekly industry newsletter used as a surface for brand-building, relationship-building, and lead generation
- Email drip sequences to nurture leads and drive conversions
- Social listening and AI filtering used to identify precisely-targeted organic prospect engagement opportunities
- AI ideation + human writing used to achieve 100% slop-free output
Results
Strategic
- Become memorable to a hefty slice of the buyers and recommenders in your TAM at relatively low cost
- Become familiar to and trusted by the most interested of your audience with little effort on your part
- Participate in your buyers' digital conversations -- increasing name recognition and trust -- without awkwardness or interruption
- Publish high-quality, differentiated content without consuming SME time
Tactical
- Newsletters: >40% open rate, 2 to 20% click-through rate on sponsor content/offers, <2% unsubscribe rate
- Social: Hundreds of weekly LinkedIn engagement opportunities filtered for the 10 or 20 relevant ones
Timeline
- Week 4: launch a branded weekly newsletter to the first 1,000 prospects
- Months 2–6: scale the list to 6,000+ prospects
Cost
Retainer: $4,500–$10,000+/mo.