80/20 Agency Marketing

Services

These Services Are For

  • Digital Agencies
  • Dev Shops

Audiences We Can Help You Reach

  • The executive team
  • Managers and directors

Our goal is to make you a household name to 6,000 prospects inside of 6 months

POV

  • To be able to hire you, a prospect must first remember you or be able to discover you via search
  • Most will query their network before searching the Internet (this POV is based on small-scale research we conducted in 2022)
  • A prospect won't hire you if they don't respect your expertise and trust your professionalism
  • Your marketing should make your business distinctive, relevant, useful, and memorable

80/20 Agency Marketing Approach: be DISTINCTIVE

  • Clear positioning
  • Differentiating point of view

Approach: be RELEVANT

  • Building a tightly-defined list of prospects and recommenders

Approach: be USEFUL to Directors

  • Producing a weekly newsletter for your audience of prospects and recommenders.

Approach: be USEFUL to Executives

  • Invitation-only educational events for executives
  • Small-scale research for high-stakes concerns

Approach: be MEMORABLE

  • Running ads that reinforce the mental availability of your positioning, POV, and company name to the aforementioned audience
  • Making it easy for you to grow -- and remain salient to -- your professional network in a productive way without the emotional labor most of us associate with "networking"

Approach: Unique Aspects

  • The speed and reach of cold email without direct selling
  • The value and usefulness of educational content without emotional labor
  • Professional network growth without "networking"
  • Intercepting opportunity in the first and second place people look for a solution rather than the last

Stats

Several times per week we run a script that refreshes these stats, which show the measurable aspects of our done-for-you newsletters

Opportunity Labs Stats

Prospect Experience

Price

  • Done-For-You Topical Newsletter: $2,500/month
  • Topical Newsletter + Ads & Network-Building: $4,500/month
  • Research-As-Marketing: $4,500/month (6 to 12 months duration)
  • Executive Network-Building: $2,500/month

Terms

  • Month-to-month, no long-term commitment or contract
  • When we part ways we can train you to take over the process

If you'd like to speak more about your lead generation, contact philip@opportunitylabs.io

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- This is the world we know the best - We're open to other verticals but must be sure our experience translates well there

- The audience we help you reach should match who your typical buyer is - We believe these two audiences have different enough behavior and needs to require different lead generation approaches

- There is an aspirational quality to this goal, but we find this vision helps in a practical way by: - helping balance our careful, methodical list-building approach with the urgency and fire of needing to get to a list size of 10k or more inside 6 months to deliver on this promise - inspiring us to balance the slow brand-building nature of this service with the direct response "activation" opportunities that an audience of this size and composition offers