OpportunityLabs

An Audience-Based Marketing Agency

OpportunityLabs Method

1: Define An Audience

When you start with an audience of prospective buyers and recommenders, it changes the focus from you to them, and that changes everything for the better.

2: Build That Audience

Use good list-building techniques, even if they cost more. Relevance and reputation are worth it.

3: Serve That Audience

Think of your audience as the 100% that could eventually buy the kind of thing you sell, not the 10 or 20% that is buying now. Serve the 100% with inexpensive-to-produce brand-building educational content; don't approach the 20% with your hand out asking for business. Fill in content gaps with credibility-building content where needed. Build and distribute expensive thought leadership content only if required by your context.

4: Personally Connect With That Audience

Create opportunities to meet and build connections with your audience in ways that use digital platforms properly, reinforce your brand's differentiation & mental availability, and are coherent with your personality.

5: Iterate And Refine

Either explicitly or implicitly, your audience will tell you how to make your business better. It requires a little bit of creativity to, as Drucker wrote, 'know and understand the customer so well that the product or service fits him and sells itself'. But mostly it requires asking and listening; iterating and refining.

We concieve and execute for you simple, effective, and scalable outbound marketing campaigns that coexist with the expectations the market has for an expert services firm. That means:

  • You know who your potential buyers and recommenders are and approach only them
  • You educate proactively and generously, while diagnosing, pitching, or selling only if invited to

If you’re already doing the above using content marketing, insight content, or thought leadership – and it’s converting the right prospects – we’re probably not going to add much unique value to your business development infrastructure.

But:

  • if your thought leadership is too far ahead of the market to convert into sales inquiries
  • if content marketing hasn’t generated the right leads
  • if your firm has expertise but hasn’t succeeded at translating expertise into insight

then you might consider our unique approach to outbound and start closing more clients.

We’re not one of those agencies

Sales-led outbound uses outbound distribution (email, social media messaging, etc.) to distribute a sales pitch, and is often executed in a way that makes the sender look needy and sloppy. That’s not what we do. What we do is more like affordable brand marketing distributed with outbound methods.

We don’t make you look needy or desperate. Instead, we help you educate your market with patience and generosity.

We don’t make you look sloppy. (Relevance, relevance, relevance!)

Inquire

 

(Or, if you hate forms: philip@opportunitylabs.io)