👁 Marketing is professional network growth
👁 Curation is higher leverage than creation
👁 Winning the web search contest is too costly
👁 Pro-bono education remains the expert's best marketing "channel"
Our point of view on generating leads for your services is based on small-scale research. Our research indicates that non-professional buyers* are efficient satisficers. In seeking an agency, they query their memory and network before undertaking the risk and cost of searching the web and vetting what they find there.
Therefore, the best places to intercept a search for services like yours is in your prospect's memory and network. Our lead generation methods are based on this model of buying behavior.
(* Non-professional buyers are those who do not use a formal buying process, procurement department, or RFPs. If those are your buyers, then we're probably not your huckleberry.)
