Meet the Team
OpportunityLabs is a small, focused team. We combine strategic judgment with operational execution, and we use machines to help with research, drafting, and repetitive work — but humans remain responsible for every decision that affects trust.
Cheryl R. Janis
“Cheryl is building more than a CLE pipeline for me — she’s creating a long-term speaking strategy with the right attorney audiences, repeat opportunities, invitation-based events, and the messaging and materials to support it. She handles the moving pieces so I can focus on showing up and giving a strong presentation.” — Josh Baron, Utah Criminal Defense Lawyer
Cheryl leads relationship-building and high-touch outreach at OpportunityLabs. She focuses on:
- Speaker and audience booking
- Interview and podcast guest outreach
- Warm network activation and referral source development
- Client communication and relationship management
- Human judgment on tone, timing, and approach
She is also the host of the Healthcare Interior Design 2.0 podcast, where she has led conversations and built sponsor relationships through thoughtful, human-centered connection for nearly a decade. At OpportunityLabs, she brings that same approach — outreach that feels personal, aligned, and grounded in real relationships, not volume for volume's sake.
Philip Morgan
Philip leads strategy, positioning, and system design at OpportunityLabs. He focuses on:
- ICP and audience targeting
- Point of view development and content strategy
- Outbound system architecture
- Automation and tooling decisions
- Quality judgment on messaging and approach
He has written extensively on specialization, positioning, and how expert firms grow. He is especially interested in building approaches that feel thoughtful, efficient, and grounded in how trust-based businesses actually work.
Yuki
Yuki is our 10-year-old resident ragdoll and quiet observer. Ragdolls are sometimes called the monks of the cat world for their calm, gentle temperament, and Yuki brings that same quiet wisdom to the team. He specializes in peaceful presence, strong opinions about workspace comfort, and reminds us that trust is often built best in calm, steady environments.
How We Work
OpportunityLabs is organized around a few principles:
Marketing is human connection
Marketing means a lot of things to a lot of different people, but we focus on the places where marketing is an expert connecting with a potential buyer or an audience in a distinctly human way, through a thoughtful 1:1 email, an inquisitive conversation, or a talk.
Human judgment + careful automation
Machines help with research, synthesis, drafting, and repetitive operations. Humans define the ICP, interpret signals, protect reputation, and build relationships.
Connections, not campaigns
We don't ship campaigns, we help scale human connection.
Plainspoken and honest
No hype. No fake certainty. No guarantees we cannot keep. We describe what we do clearly, set honest expectations, and let the work speak.