Tag: method
5: Iterate And Refine
Either explicitly or implicitly, your audience will tell you how to make your business better. It requires a little bit of creativity to, as Drucker wrote, 'know and understand the customer so well that the product or service fits him and sells itself'. But mostly it requires asking and listening; iterating and refining.
4: Personally Connect With That Audience
Create opportunities to meet and build connections with your audience in ways that use digital platforms properly, reinforce your brand's differentiation & mental availability, _and_ are coherent with your personality.
3: Serve That Audience
Think of your audience as the 100% that could eventually buy the kind of thing you sell, not the 10 or 20% that is buying now. Serve the 100% with inexpensive-to-produce brand-building educational content; don't approach the 20% with your hand out asking for business. Fill in content gaps with credibility-building content where needed. Build and distribute expensive thought leadership content only if required by your context.
2: Build That Audience
Use good list-building techniques, even if they cost more. Relevance and reputation are worth it.
1: Define An Audience
When you start with an audience of prospective buyers and recommenders, it changes the focus from you to them, and that changes everything for the better.