A Lead Generation Tip

What: Pick one of your professional peers, and compliment their recent work. (Be genuine, of course.) Repeat each week going forward. (Different peer each week, obvs.)

Why: Your professional peers can be a substantial business development “channel”, and this practice strengthens your connection with them.

  • If you don’t know who your peers are, that’s a problem that will be highlighted by attempting to implement this tip and hopefully you’ll rectify this underlying problem in your relationship to the industry/discipline you’re focused on.

  • If you know who your peers are but don’t know what they are working on, you’re impovrishing yourself. Fix that too. 🙂 Maybe instead of complimenting their recent work, write and ask what they working on that they’re excited about.

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